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Deliveroo Logo
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Logo summary
About the Deliveroo Logo Logo
Deliveroo Logo: History, Meaning and Colors
Introduction
The Deliveroo logo — the teal kangaroo — is the emblem of Europe’s premium food delivery. Since 2013, the hopping roo has delivered restaurant-quality meals across the UK, Europe, and Asia, and its teal is the color of the dinner upgrade.
If you are searching for the Deliveroo logo, you are looking for the mark of Deliveroo, founded in 2013 in London by William Shu and Greg Orlowski. This article traces the history of the Deliveroo logo, explains its design, and breaks down the brand’s official colors.
Deliveroo Brand Overview
Deliveroo was founded in 2013 in London, starting with premium restaurants that didn’t deliver. The teal-clad riders, Editions dark kitchens, and Plus subscription made it Europe’s answer to DoorDash. Listed on the London Stock Exchange in 2021; acquired by DoorDash in 2025 ($3.9B).
History of the Deliveroo Logo
The Deliveroo kangaroo — the stylized roo in teal — has been the logo since the company’s early years. The kangaroo evokes speed and agility (and a nod to co-founder Shu’s time in Australia); the teal is Deliveroo’s unmistakable brand color — the rider’s jacket, the app icon, the thermal bag.
Deliveroo Logo Meaning: What Does the Kangaroo Represent?
- The kangaroo: Speed — the hopper that delivers dinner in 30 minutes.
- Teal: Freshness — the color of the rider’s jacket and the premium promise.
- Playfulness: Joy — food delivery that’s fun, not functional.
- Distinctiveness: The only roo in food delivery — unmistakable.
Deliveroo Logo Colors
Deliveroo’s palette is rider teal.
| Color | Hex Code | Usage |
|---|---|---|
| Deliveroo Teal | #00CCBC | The kangaroo and wordmark — primary brand color |
| White | #FFFFFF | Reversed applications |
Teal is the color of the rider weaving through London traffic with your dinner.
Conclusion
The Deliveroo kangaroo is the logo of Europe’s dinner upgrade — a teal roo that’s hopped from London to Hong Kong. Premium delivery, in teal.
Looking for the logo files? Download the Deliveroo logo in SVG and transparent PNG formats from VectorDose.
