Brand Colors
CVS Health Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the CVS Health Logo Logo
Introduction
A solid red heart standing in for everything a pharmacy should feel like, followed by the initials in red and the word “Health” in black — the CVS Health logo in this download is the current identity of America’s largest pharmacy company.
Brand Overview
CVS Health is an American healthcare company founded in 1963 in Lowell, Massachusetts, as Consumer Value Stores, by brothers Sidney and Ralph Goldstein with partner Stanley Goldstein. Headquartered in Woonsocket, Rhode Island, it runs the largest pharmacy chain in the United States, the Caremark pharmacy-benefit business and the Aetna health insurer. Its official website is cvshealth.com.
History of the CVS Health Logo
For fifty years the company was simply “CVS” in red letters, later joined by a “/pharmacy” line. In 2014 the company renamed itself CVS Health, famously removed tobacco from its stores, and adopted the red heart as its symbol — keeping the red CVS initials and setting “Health” in black beside them. That lockup, in this download, remains the corporate identity today.
Meaning of the Logo
- The heart: A one-shape promise — this is a health company now, not just a store — and the most human symbol available to it.
- CVS in red: The initials keep the equity of the pharmacy chain shoppers already knew, in the red the brand has used for decades.
- Health in black: The quiet black second word is the corporate half of the name, set deliberately calmer than the retail red.
CVS Health Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| CVS Red | #CC0000 | The heart and the CVS lettering (the logo file’s own fill value) |
| Black | #000000 | The “Health” lettering (the logo file’s own fill value) |
Red and black are the artwork’s only colours, and the space around the heart and lettering in this download is fully transparent.
Conclusion
CVS Health’s logo is a rebrand you can read in one second: the shop you knew, a heart in front of it, and the word that explains why the heart is there.
Need the logo in vector format? You are in the right place — download the CVS Health logo in SVG or transparent PNG using the buttons above.
