Affinity Logo Download

About Affinity Plus Federal Credit Union

Affinity Plus Federal Credit Union is a Minnesota-based, not-for-profit financial cooperative headquartered in St. Paul. It was founded in 1930 by Minnesota state employees as the State Capitol Credit Union and adopted the Affinity Plus name in 1999. The credit union serves more than 600,000 members with checking and savings accounts, consumer loans, mortgages, credit cards, and investment services, operating 29 branches with about $1.7 billion in assets. It is led by president and CEO Dave Larson and is distinct from New Jersey’s Affinity Federal Credit Union.

Affinity Plus Federal Credit Union Logo Meaning and History

The Affinity Plus logo pairs an elegant serif “A” monogram — its crossbar extended into a graceful flourish — with the full “AFFINITY PLUS FEDERAL CREDIT UNION” wordmark in spaced capitals. The classic styling conveys heritage and trust, fitting for a member-owned cooperative founded in 1930.

Affinity Plus Federal Credit Union Logo Evolution

• 1930: Minnesota state employees found the State Capitol Credit Union in St. Paul.
• 1999: The credit union adopts the Affinity Plus name, building its identity around the distinguished serif monogram and full-name wordmark.
• 2020s: Affinity Plus grows to 29 branches, more than 600,000 members, and about $1.7 billion in assets under CEO Dave Larson, with the black-and-white mark appearing across branches and digital banking.

Affinity Plus Federal Credit Union Logo Colors and Font

The logo is rendered in solid black on white — a formal, traditional monochrome treatment. The serif letterforms, with their refined proportions and generous letter-spacing, communicate stability and institutional confidence, classic values for a credit union.

Download the Affinity Plus Federal Credit Union logo in high-quality PNG (transparent background), SVG vector, and EPS formats — free for personal and editorial use.