Advantage
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About the Advantage Logo
About Advantage Rent a Car
Advantage Rent a Car is an American car-rental brand whose various rental operations were consolidated under the Advantage name in 1984. The company went through turbulent decades: it filed for bankruptcy in 2008, was purchased out of bankruptcy court by The Hertz Corporation in 2009, changed hands between private-equity firms, and filed for bankruptcy again in 2020. Since July 2020 the brand has been owned by Orlando Rentco LLC, operating from a small number of locations with a value-focused offering.
Advantage Rent a Car Logo Meaning and History
The logo is a bold, monochrome design: an upward-pointing triangle forming the letter “A,” with a star inside suggesting momentum and value. Beneath it, “ADVANTAGE” appears in sturdy uppercase sans-serif lettering with “RENT-A-CAR” below — a minimalist, professional identity. A 2017 rebrand refreshed the mark with a new logo, updated website, and the Advantage Awards program.
Advantage Rent a Car Logo Evolution
- 1984: The various car-rental brands were consolidated under the name Advantage Rent a Car.
- 2009: After bankruptcy, Hertz acquired the assets — including the logo and website — for $33 million.
- 2017: Advantage underwent a full rebrand with a fresh logo, a re-envisioned website, and a new Awards program.
- 2020: Orlando Rentco LLC took ownership of the brand, continuing the current identity.
Advantage Rent a Car Logo Colors and Font
The logo is monochromatic — black lettering and the triangle-star mark on white — in a bold, modern sans-serif. Whether you need an advantage rent a car logo png with a transparent background or an advantage rent a car logo svg vector for crisp scaling, the flat black-and-white artwork stays recognizable at any size.
Download the Advantage Rent a Car logo in high-quality PNG (transparent background), SVG vector, and EPS formats — free for personal and editorial use.
