Abarth
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Logo summary
About the Abarth Logo
Download the Abarth logo SVG and transparent PNG on this page — the official Abarth logo vector, with the brand’s official colours, ready for design work.
About Abarth
Abarth & C. S.p.A. is an Italian racing and road-car maker founded on March 31, 1949, by Italo-Austrian engineer and racer Carlo Abarth in Bologna, with racing driver Guido Scagliarini. Moving to Turin the same year, it built a reputation for racing cars and high-performance exhaust pipes and tuning kits, many for Fiat models. Carlo Abarth sold the company to Fiat on July 31, 1971, after which it became Fiat’s racing department, its name living on as a badge on the most powerful Fiats. In 2007 Fiat relaunched Abarth as a standalone performance brand; today, under Stellantis, it produces sportier Fiats such as the Fiat 500, including electric hot-hatch variants.
Abarth Logo Meaning and History
The Abarth logo is a shield emblazoned with a stylized scorpion — Carlo Abarth’s own astrological sign, Scorpio. The shield symbolizes victory and racing triumph, while the Italian tricolor band honors the brand’s heritage. The scorpion, on bold yellow and red backgrounds, evokes speed and aggression — exactly the character of the performance cars the badge adorns.
Abarth Logo Evolution
- 1949 — The scorpion-on-shield emblem is adopted at the founding, using Abarth’s Scorpio zodiac sign.
- 1950s–1960s — The shield badge appears on Abarth racing cars and performance exhausts across Europe.
- 1971 — Sold to Fiat; the scorpion continues as the badge of Fiat’s racing department and sportiest cars.
- 1980s–2000s — The Abarth name lives mainly as a trim badge on performance Fiats.
- 2007 — Fiat relaunches Abarth as a separate company; the shield gets sharper, modern styling.
Abarth Logo Colors and Font
The Abarth logo combines a yellow and red background behind the black scorpion, a green-white-red Italian tricolor band, and “Abarth” in white on a black strip. The wordmark is a bold, italic-style uppercase typeface that conveys speed. Whether you need an abarth logo png with a transparent background or an abarth logo svg vector, the flat shield artwork stays recognizable at any size.
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Abarth Logo SVG and PNG Download
The Abarth logo SVG above is part of our automotive brand logos SVG collection. Download the Abarth logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Abarth logo PNG for presentations, documents and web pages.