Brand Colors
De Beers
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the De Beers Logo
De Beers is a diamond company known for diamond mining, jewellery and the slogan A Diamond Is Forever.
Introduction
De Beers is a diamond company known for diamond mining, jewellery and the slogan A Diamond Is Forever.
Overview
De Beers is a well-known name in jewellery, and its logo is used by fans, retailers and media to identify the brand. The official logo is available below in SVG and transparent PNG formats.
History
De Beers was founded in 1888 in South Africa, and became one of the world’s best-known diamond companies, later building its own diamond jewellery brand alongside its mining business.
Meaning
- The De Beers mark is a classic serif wordmark in deep blue with A DIAMOND IS FOREVER beneath it. The blue colour and the famous line give the logo a timeless, trusted feel.
- The mark is designed to stay clear and recognisable on stores, packaging, websites and social media.
- Its colours are part of the brand identity, so the official colours should be used without recolouring the artwork.
Colors
| Color | Hex |
|---|---|
| De Beers Blue | #00457A |
| White | #FFFFFF |
Conclusion
The De Beers logo is a strong, elegant jewellery mark, built for stores, packaging and digital use. Downloading the official vector keeps the artwork sharp at any size.
Download the De Beers logo in SVG and transparent PNG formats, with the official brand colors, at VectorDose.
