Brand Colors
Diesel
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Logo summary
About the Diesel Logo
Introduction
You are looking at the official Diesel logo. It shows the white DIESEL letters and FOR SUCCESSFUL LIVING line inside a bold red box — a mark recognised by watch lovers around the world.
On this page you can download the Diesel logo in SVG vector format and as a transparent PNG, learn the exact Diesel brand colors, and read a short history of how the logo came to look the way it does today.
Diesel Logo Overview
Diesel is an Italian fashion brand famous for denim and for a loud, playful attitude, and its watches carry the same bold spirit with oversized cases and the brand’s unmistakable red square.
- Founded: 1978
- Headquarters: Molveno, Italy
- Industry: Watches
- Website: https://www.diesel.com
History of the Diesel Logo
Renzo Rosso founded Diesel in Molveno, Italy, in 1978, building it into a global denim brand with the slogan ‘For Successful Living’. Watches, made under licence by Fossil Group, use the brand’s red square as their badge.
Meaning of the Diesel Logo
- The red box is Diesel’s signature — bold, loud and impossible to miss.
- White letters on red give maximum punch, like a poster or a warning sign.
- The ‘For Successful Living’ line turns the brand’s famous motto into part of the mark.
Diesel Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Red | #E4002B | 228, 0, 43 |
| White | #FFFFFF | 255, 255, 255 |
Conclusion
The Diesel logo distils the company’s identity into a mark that works everywhere from watch dials and packaging to stores and advertising. Download the Diesel logo above in print-ready SVG or transparent PNG format, free for editorial and reference use at VectorDose.
Download the Diesel logo in SVG and transparent PNG formats, free at VectorDose.
