Brand Colors
Shell Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Shell Logo Logo
Download the Shell Logo logo SVG and transparent PNG on this page — the official Shell Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
A scallop shell drawn like a rising sun in red and yellow — the Shell logo in this download is the famous pecten, the primary mark of Shell plc and one of the most recognised symbols on Earth.
Brand Overview
Shell is a British multinational oil and gas company formed in 1907 from the merger of Royal Dutch Petroleum and the London-based Shell Transport and Trading Company. Headquartered in London, England, Shell is Europe’s largest investor-owned oil company and operates in more than 70 countries. Its official website is shell.com.
History of the Shell Logo
The pecten — a scallop shell — first appeared in 1901 and was registered in its fan form in 1904, taking its name from the seashells the Samuel family’s original trading company shipped from the Far East. The red and yellow colours arrived in 1915 in California, and the mark was streamlined over the century, most famously by Raymond Loewy in 1971. The clean, flat pecten in this download — the wordless emblem used on shell.com and on forecourts worldwide — is the current form.
Meaning of the Logo
- The scallop shell: A pecten borrowed from the Samuel family’s seashell trade — and a fan of rays that reads simultaneously as a sunrise over the horizon.
- Red and yellow: The pairing dates to Shell’s 1915 California stations; the high-contrast duo is engineered to be spotted from a moving car.
- No wordmark needed: The pecten is one of the few corporate symbols that carries the whole brand alone — Shell’s own website signs itself with the shell and nothing else.
Shell Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Shell Red | #DA291C | The pecten outline (the logo file’s own fill value) |
| Shell Yellow | #FFCD00 | The pecten fan |
Red and yellow are the artwork’s only colours, and the space around the pecten in this download is fully transparent.
Conclusion
Shell’s logo is proof that a symbol can outgrow language: one red-and-yellow shell, recognised at motorway speed on every continent.
Need the logo in vector format? You are in the right place — download the Shell logo in SVG or transparent PNG using the buttons above.
Shell Logo Logo SVG and PNG Download
The Shell Logo logo SVG above is part of our energy and utilities brand logos SVG collection. Download the Shell Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Shell Logo logo PNG for presentations, documents and web pages.
