Brand Colors
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Zurich
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Zurich Logo
Introduction
A white Z cut through a blue disc, beside the name in calm capitals — the Zurich logo is Swiss understatement at its purest. It signs one of the world’s largest insurers with a single initial.
Brand Overview
Zurich (Zurich Insurance Group) is a Swiss insurance company founded in Zurich in 1872 as a marine insurance business. Headquartered in its home city, it has grown into one of the world’s largest insurers, serving customers in more than 200 countries and territories with property, casualty, and life coverage. The group employs around 60,000 people and is an anchor of the Swiss stock exchange. Its official website is zurich.com.
History of the Zurich Logo
Zurich’s identity has long been built on the letter Z. The current mark — the version in this download — sets a bold, custom-drawn Z inside a solid blue disc, the letterform cut cleanly through the circle, paired with the company name in blue serif capitals. It is a design of radical economy: no shield, no alpine clichés, just the initial and the name, in the same blue, everywhere from airport signage to Formula E sponsorship.
Meaning of the Logo
- The Z disc: The initial as a seal — a full stop of a symbol that reads at any size, from app icon to office tower.
- The cut-through letter: The Z is sliced out of the blue rather than printed on it — precision engineering as a design idea, very Swiss.
- Zurich blue: A single, medium blue used with total discipline — the colour itself has become the brand.
Zurich Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Zurich Blue | #2B73C2 | The Z disc and the wordmark (the logo file’s own fill value) |
| White | #FFFFFF | Backgrounds and reversed applications |
The whole identity is one blue — the artwork carries a single fill, with the Z formed as a cut-out in the disc.
Conclusion
Zurich’s logo proves an insurer needs exactly one letter: a Z, a disc, and a blue the whole world has learned to trust.
Need the logo in vector format? You are in the right place — download the Zurich logo in SVG or transparent PNG using the buttons above.
