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Vimto is a beloved soft drink created in 1908 by John Noel Nichols in Manchester, England, originally as a herbal tonic. Made from grapes, raspberries, blackcurrants and a secret blend of herbs and spices, it became a cultural phenomenon — especially in the Gulf, where it is a Ramadan staple served at iftar tables across Saudi Arabia and the region. Today, Vimto is sold in more than 80 countries. During Ramadan, families across the Gulf dilute the cordial into a refreshing drink that has become inseparable from iftar. The cordial’s secret recipe has remained unchanged for over a century. The brand’s cordials and ready-to-drink ranges extend its appeal beyond Ramadan.
The Vimto logo is a classic beverage identity featuring the brand’s name in distinctive, old-fashioned lettering that nods to its Edwardian origins. Its deep purple-red color scheme mirrors the drink itself and stands out on bottles, cans and Ramadan displays. The vintage-style wordmark has remained largely unchanged, reinforcing over a century of heritage, and the Vimto logo PNG and Vimto logo SVG are available as free downloads. The unchanged vintage wordmark is itself a marketing asset, signaling authenticity. The deep purple hue is inseparable from the brand’s identity. The heritage wordmark is a masterclass in brand consistency.
Download the Vimto logo in high-quality PNG (transparent background) and SVG vector format — free for personal and editorial use. Also available in EPS, AI, CDR, and PSD formats.
