Brand Colors
Click any color to copy its hex code
UBS
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the UBS Logo
Introduction
Three crossed keys in black beside three red letters — the UBS logo pairs a medieval emblem with a modern wordmark. It belongs to Switzerland’s largest bank, an institution that guards wealth on a global scale and signs itself like a vault.
Brand Overview
UBS is a Swiss multinational investment bank and financial services company with roots reaching back to 1862. Headquartered in Zurich and Basel, it is the world’s largest wealth manager, and its name comes from the Union Bank of Switzerland, which merged with Swiss Bank Corporation in 1998 to form today’s UBS. In 2023 it acquired its historic rival Credit Suisse in a government-brokered rescue, cementing its position as Switzerland’s dominant bank. Its official website is ubs.com.
History of the UBS Logo
The three keys came to UBS from the Swiss Bank Corporation, which had used a keys emblem since the early twentieth century; when the two banks merged in 1998, the combined group kept the keys and set them beside the UBS initials. The keys were redrawn into the crisp, geometric form in this download — three identical keys crossed in an asterisk of trust — while the wordmark is set in a classical serif, coloured a confident red.
Meaning of the Logo
- The three keys: They stand for the bank’s three founding values — confidence, security, and discretion — the keys to the vault, made heraldic.
- The serif wordmark: Classical capitals that speak of old Zurich banking houses and unbroken continuity since 1862.
- UBS red: A pure, assertive red — Swiss, precise, and impossible to confuse with any other bank’s palette.
UBS Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| UBS Red | #E60000 | The wordmark (the logo file’s own fill value) |
| Black | #000000 | The three-keys emblem (sampled from the logo artwork) |
| White | #FFFFFF | Backgrounds and reversed applications |
Black keys, red letters, nothing else — the two-colour discipline has held since the 1998 merger created the modern mark.
Conclusion
UBS’s logo is a promise in two parts: keys that say your wealth is locked away safely, and three red letters that say by whom.
Need the logo in vector format? You are in the right place — download the UBS logo in SVG or transparent PNG using the buttons above.
