Brand Colors
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State Farm
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the State Farm Logo
Introduction
Three red ovals locked together beside an italic name — the State Farm logo is one of the most recognised marks in America. It belongs to the mutual insurer founded by a farmer, for farmers, that became the country’s largest.
Brand Overview
State Farm is an American insurance and financial services group founded in Bloomington, Illinois, in 1922 by George J. Mecherle, a retired farmer who believed farmers were overcharged for auto insurance and deserved fairer rates. Owned by its policyholders as a mutual company, State Farm grew into the largest property and casualty insurer in the United States, sold through a vast network of local agents — and sung into memory by the jingle “Like a good neighbor, State Farm is there”. Its official website is statefarm.com.
History of the State Farm Logo
The three-oval emblem has represented State Farm since the 1930s: three interlocking ovals, one for each of the company’s founding lines of insurance. The current version, the one in this download, streamlines the historic badge to its essence — the three red ovals in a tight triangle beside the name in a friendly italic, with no badge, border, or ornament. It is the same mark that glows on agent offices in nearly every town in America.
Meaning of the Logo
- The three ovals: One each for auto, life, and fire (home) insurance — the company’s original three promises, interlocked.
- The interlock: The ovals hold each other up — the mutual idea in miniature: policyholders protecting one another.
- State Farm red: A warm, barn-bright red — agricultural roots and main-street visibility in a single colour.
State Farm Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| State Farm Red | #ED1D24 | The three ovals and the wordmark (the logo file’s own fill value) |
| White | #FFFFFF | Backgrounds and reversed applications |
One red, start to finish — the artwork’s single fill does the work of an entire identity system.
Conclusion
State Farm’s logo is three ovals and a promise: the farmer’s mutual of 1922, still holding together — like a good neighbor.
Need the logo in vector format? You are in the right place — download the State Farm logo in SVG or transparent PNG using the buttons above.
