Brand Colors
SAP Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the SAP Logo Logo
Introduction
Three white letters riding a blue wedge that leans like it is accelerating — the SAP logo in this download is the current identity of the German software giant whose systems run much of the world’s business, in use since the company’s 2011 redesign and finished in the light-to-dark blue gradient SAP applies today.
Brand Overview
SAP is a German multinational software company headquartered in Walldorf, Baden-Württemberg. It was founded in 1972 in Weinheim by five former IBM engineers — Dietmar Hopp, Hasso Plattner, Claus Wellenreuther, Klaus Tschira and Hans-Werner Hector — and grew into the world’s leading vendor of enterprise resource planning (ERP) software. The name comes from the German Systeme, Anwendungen und Produkte in der Datenverarbeitung (“Systems, Applications and Products in Data Processing”). Its official website is sap.com.
History of the SAP Logo
SAP’s earliest marks were plain typographic wordmarks. In 2011 the company adopted the design that survives today: the name in bold white capitals set inside a blue parallelogram slanted to the right, replacing the flatter blue badge used through the 2000s. A brand refresh in 2014 gave the blue its current gradient, running from a bright sky tone at the top to a deep corporate blue at the base — the version in this download.
Meaning of the Logo
- The slant: The parallelogram leans forward at a constant angle — momentum and progress drawn as geometry.
- The flag shape: The wedge reads as a planted flag or a sail, a marker of leadership in its market.
- The gradient blue: Blue is enterprise technology’s trust colour; the light-to-dark sweep keeps the mark dimensional on screens.
SAP Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| SAP Gradient Blue (top) | #00B1EB | The top of the parallelogram’s gradient (the logo file’s own stop value) |
| SAP Blue (base) | #0069B4 | The base of the gradient (the logo file’s own stop value) |
| White | #FFFFFF | The SAP lettering (the logo file’s own fill value) |
The artwork blends the two blues through intermediate stops (#009AD9, #007FC4, #006EB8) — a true gradient logo rather than a flat two-colour mark.
Conclusion
SAP’s logo is five decades of enterprise software compressed into a leaning blue wedge: three white letters, one angle, instantly recognised in every boardroom on earth.
Need the logo in vector format? You are in the right place — download the SAP logo in SVG or transparent PNG using the buttons above.
