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PWHL Logo
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Logo summary
About the PWHL Logo Logo
PWHL Logo: History, Meaning and Colors
Introduction
The PWHL logo — a bold purple “W” formed by two crossed hockey sticks with a puck at its center — announced itself with three words: “Bold. Powerful. Undeniable.” It is the mark of the first truly unified professional women’s hockey league, built to give the world’s best players the stage they had long been denied.
If you are searching for the PWHL logo, you are looking for the official mark of the Professional Women’s Hockey League, the North American women’s pro league that began play in January 2024. This article traces the history of the PWHL logo, explains the symbolism of the crossed sticks, and breaks down the league’s official colors.
PWHL Brand Overview
The PWHL was announced in August 2023, after the Mark Walter Group partnered with the Professional Women’s Hockey Players Association (PWHPA) and acquired the Premier Hockey Federation — ending years of division in the women’s game. Backed by Dodgers co-owner Mark Walter and advised by Billie Jean King, the league launched with six teams in Boston, Minnesota, Montreal, New York, Ottawa, and Toronto.
The inaugural season opened on January 1, 2024, drew over 390,000 fans, and saw Minnesota win the first Walter Cup. The league has since expanded — adding Vancouver and Seattle in 2025, with Detroit and San Jose announced — cementing its place as the home of the world’s best women’s hockey.
History of the PWHL Logo
The logo was unveiled on October 24, 2023, ahead of the inaugural season, designed by Baltimore-based Younts Design Inc. — a studio with deep sports branding experience. Players from all six inaugural teams teased the reveal on social media, each posting a piece of the mark before the full logo dropped.
The primary mark is the stylized purple “W”; a secondary wordmark spells out “PWHL” with the stylized W replacing the regular letter. The design has remained unchanged through the league’s expansion, a clean and confident identity for a league built to last.
PWHL Logo Meaning: What Does the “W” Symbolize?
Every element was designed with intent:
- The “W”: The letter stands for women — placed front and center to celebrate the athletes, as the league’s founders intended.
- The crossed hockey sticks: Two sticks cross to form the W, evoking a faceoff — the new beginning of every game, and of women’s pro hockey itself.
- The puck: Centered between the sticks, it grounds the mark unmistakably in hockey.
- The six pieces: The mark is built from six distinct pieces — representing the league’s first six teams, and the six players on the ice.
- Purple: Chosen to signify power and ambition — the league even rolled out a purple carpet at its inaugural draft in Toronto.
PWHL Logo Colors
Purple is the league’s signature — a color deliberately chosen to stand apart in the sports landscape.
| Color | Hex Code | Usage |
|---|---|---|
| PWHL Purple | #33058D | Primary — the “W” mark and league identity |
| White | #FFFFFF | Reversed applications, contrast |
| Black | #000000 | Secondary — outlines and wordmark support |
The purple was an inspired choice: in a sports world dominated by reds and blues, it gives the PWHL an instantly ownable color story — power, ambition, and a new era.
Conclusion
The PWHL logo does exactly what a new league’s mark must do: it says who it’s for (the W), what it is (the sticks and puck), and how it feels (bold, powerful, undeniable). From a six-team launch to a growing eight-team league, the purple W has become the symbol of women’s hockey’s unified future.
Looking for the logo files? Download the PWHL logo in SVG and transparent PNG formats from VectorDose.
