Pocket service
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Pocket service Logo
About Pocket
Pocket is a read-it-later service that lets users save articles, videos, and images to enjoy later in a clean, distraction-free reading view. It began life as a browser extension called Read It Later, and in April 2012 it rebranded as Pocket — becoming free across iOS, Android, and the web with new features like a content filter for sorting saved videos and images, favorites, night mode, and adjustable fonts. At the time of the rebrand, the service already had 4.5 million users, with YouTube as its most-saved site. Pocket is now owned by Mozilla, which lists the Pocket application and the pocket logo among its trademarks.
Pocket Logo Meaning and History
The Pocket logo is a friendly lowercase wordmark — the name “pocket” set in rounded, approachable lettering, often accompanied by a rainbow-colored bar that nods to the variety of content users tuck away. The name captures the product’s promise perfectly: your own digital pocket for everything interesting you find online. The warm, playful identity stands in deliberate contrast to the information overload it helps users escape.
Pocket Logo Evolution
- Read It Later era: The service launches as a simple browser extension called Read It Later, focused purely on saving articles.
- 2012: Read It Later rebrands as Pocket with a visual overhaul, going free on iOS, Android, and the web.
- 2017: Mozilla acquires Pocket, bringing the service into the open-source community’s family of products.
- 2017–present: The lowercase wordmark identity continues across Pocket’s apps and integrations, including its Firefox browser integration.
Pocket Logo Colors and Font
The Pocket identity uses a warm coral-red (approximately #EF4056) wordmark in a rounded sans-serif typeface, paired with a playful rainbow bar. The coral tone feels friendly and energetic — the opposite of a sterile bookmarking tool. Whether you need a pocket logo png with a transparent background or a pocket logo svg vector for crisp scaling, the flat, cheerful artwork stays recognizable at any size.
Download the Pocket logo in high-quality PNG (transparent background), SVG vector, and EPS formats — free for personal and editorial use.
