Brand Colors
NIVEA
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Logo summary
About the NIVEA Logo
Download the NIVEA logo SVG and transparent PNG on this page — the official NIVEA logo vector, with the brand’s official colours, ready for design work.
Introduction
Five white letters on a deep blue disc — the NIVEA logo is a tin of cream turned into a trademark. It is one of the oldest continuously used logos in skincare, and for millions of people it simply is moisturiser.
Brand Overview
NIVEA is the flagship skincare brand of Beiersdorf AG of Hamburg, Germany. The brand was launched in 1911, when pharmacist Oscar Troplowitz — working with dermatologist Paul Gerson Unna and chemist Isaac Lifschütz — built the first stable water-in-oil emulsion cream using the emulsifier Eucerit. The name comes from the Latin nivea, “snow-white”, after the pure white cream. NIVEA is now sold in more than 150 countries. Its official website is nivea.com.
History of the NIVEA Logo
The first tins were ornate and floral; the revolution came in 1925, when NIVEA adopted the blue tin with white lettering that defined the brand for a century. The blue disc gradually became the logo itself. A 2013 global redesign with Yves Béhar’s fuseproject studio cleaned the mark into the flat blue circle used today — the tin, abstracted into a perfect roundel, with the name in its custom geometric capitals.
Meaning of the Logo
- The blue circle: A direct portrait of the iconic blue tin — the product and the logo are the same object.
- “Snow-white” name, white letters: The lettering’s color states the brand promise — the purity of the original white cream.
- NIVEA blue: Trust, care, and clinical reliability; a color so owned by the brand that the disc needs no other decoration.
NIVEA Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| NIVEA Blue | #0032A0 | The circular badge (sampled from the logo artwork) |
| White | #FFFFFF | The NIVEA lettering inside the badge |
Because the blue field is the logo itself, the artwork’s corners outside the circle are transparent — the disc floats on any background, exactly like the tin on a shelf.
Conclusion
NIVEA’s logo is packaging become symbol: a blue circle that has meant gentle, dependable skincare since 1925.
Need the logo in vector format? You are in the right place — download the NIVEA logo in SVG or transparent PNG using the buttons above.
NIVEA Logo SVG and PNG Download
The NIVEA logo SVG above is part of our beauty and cosmetics brand logos SVG collection. Download the NIVEA logo in SVG vector format for sharp, scalable use at any size, or grab the transparent NIVEA logo PNG for presentations, documents and web pages.
