Brand Colors
Mailchimp Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Mailchimp Logo Logo
Introduction
A winking monkey in a mail carrier’s cap, standing guard over the wordmark — the Mailchimp logo in this download is the current black lockup of the email platform that made Freddie the monkey the most famous mascot in software, shown here in its Intuit-era form.
Brand Overview
Mailchimp is an American marketing platform founded in Atlanta, Georgia, in 2001 by Ben Chestnut and Dan Kurzius, growing out of their web-design agency, the Rocket Science Group. It became the world’s most widely used email marketing service and was acquired by Intuit in 2021 in a deal worth about $12 billion. Its official website is mailchimp.com. Its mascot, a chimpanzee mail carrier named Freddie, has fronted the brand since its earliest years.
History of the Mailchimp Logo
Early Mailchimp branding paired Freddie with a handwritten script wordmark (“MailChimp”, with a capital C). A major 2018 rebrand by the studio COLLINS redrew Freddie — rounder, winking, unmistakably cheeky — and set the name in a custom serif wordmark. After the Intuit acquisition, the official lockup gained the parent name above the wordmark, giving the Freddie + “INTUIT mailchimp” combination in this download, the version Mailchimp’s own brand channels distribute today.
Meaning of the Logo
- Freddie’s wink: The mascot is in on the joke — email software that refuses to take itself too seriously, in an industry of grey enterprise tools.
- The mail cap: Freddie wears a postal carrier’s hat, a one-glance explanation of what the product does: it delivers your mail.
- All black: The monochrome lockup is the grown-up face of the brand — Freddie supplies the playfulness, so the type can stay deadpan.
Mailchimp Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Black | #000000 | The Freddie artwork and the wordmark (the logo file’s dominant fill value) |
| White | #FFFFFF | Freddie’s face and cap details (the logo file’s own fill value) |
This download is the monochrome lockup. In Mailchimp’s wider identity Freddie often appears over Cavendish Yellow (#FFE01B), the brand’s signature background colour, but the logo artwork itself is black and white.
Conclusion
Mailchimp’s logo is a mascot that outgrew a wordmark: one winking monkey in a postman’s cap now carries a twelve-billion-dollar brand all on his own.
Need the logo in vector format? You are in the right place — download the Mailchimp logo in SVG or transparent PNG using the buttons above.
