Brand Colors
Loblaws Logo
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Logo summary
About the Loblaws Logo Logo
Introduction
An orange-red “L” built like stacked shelves beside a plain black wordmark — the Loblaws logo in this download is the current identity of Canada’s largest food retailer.
Brand Overview
Loblaws is a Canadian supermarket chain founded in 1919 in Toronto, Ontario, by Theodore P. Loblaw and J. Milton Cork, pioneers of self-service grocery shopping. Headquartered in Brampton, Ontario, it is the flagship banner of Loblaw Companies — Canada’s largest food and pharmacy retailer — and its stores anchor shopping in much of the country. Its official website is loblaws.ca.
History of the Loblaws Logo
The striped “L” arrived with the chain’s 1970s modernisation and became one of Canadian design’s most durable marks: a capital L assembled from horizontal bands in red and orange, like goods stacked on shelves. The symbol has outlived every packaging era since, and the current lockup in this download pairs it with the unadorned black wordmark seen on Loblaws stores today.
Meaning of the Logo
- The banded L: The initial is built from three shelf-like stripes — a store’s worth of goods stacked into a single letter.
- Red into orange: The symbol warms from deep red to grocery orange, the colours of a Canadian supermarket at golden hour.
- The plain black name: Beside the famous L, the wordmark stays quiet — the symbol does the shouting, the name just signs.
Loblaws Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Loblaws Red | #ED1C24 | The upper bands of the L symbol (the logo file’s own style value) |
| Loblaws Orange | #F8971D | The lower band of the L symbol |
| Black | #000000 | The Loblaws wordmark |
Red, orange and black are the artwork’s only colours, and the space around the lockup in this download is fully transparent.
Conclusion
Loblaws’ logo is a century of Canadian grocery in one letter: three stocked shelves in red and orange, spelling the founder’s initial.
Need the logo in vector format? You are in the right place — download the Loblaws logo in SVG or transparent PNG using the buttons above.
