Brand Colors
Click any color to copy its hex code
Lloyd’s
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Lloyd’s Logo
Introduction
Seven black serif letters and one apostrophe — the Lloyd’s logo is the plainest mark in this collection, and the oldest name behind it. It signs not a company, but a market: the London institution where the world’s strangest risks find their price.
Brand Overview
Lloyd’s (Lloyd’s of London) is a British insurance and reinsurance market that began in 1688 in Edward Lloyd’s coffee house in London, where merchants, shipowners, and underwriters gathered to share shipping intelligence — and risk. It is not an insurance company: it is a marketplace of syndicates whose members underwrite specialist and complex risks, from satellites to celebrity body parts. Its home is the famous inside-out Lloyd’s Building on Lime Street in the City of London, opened in 1986. Its official website is lloyds.com.
History of the Lloyd’s Logo
Lloyd’s has never needed a symbol: the name itself, carried from a seventeenth-century coffee house, is the brand. The current wordmark — the version in this download — sets LLOYD’S in an elegant black serif, the typographic equivalent of the market’s famous underwriting room: traditional, precise, and entirely self-assured. While insurers around it redrew their identities in colour, Lloyd’s kept black type on white — three centuries of reputation need no decoration.
Meaning of the Logo
- The name alone: A market, not a company, signs with a surname — Edward Lloyd’s coffee house became the world’s insurance exchange, and the wordmark keeps his name over the door.
- The serif: Classical letterforms that match the institution — the Lutine Bell, the underwriting room, the printed slip.
- Plain black: The colour of printer’s ink and ledger entries — underwriting began as handwriting, and the logo remembers it.
Lloyd’s Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Black | #231F20 | The wordmark (the logo file’s own fill value) |
| White | #FFFFFF | Backgrounds and reversed applications |
The artwork is a single near-black — a rich printer’s black rather than a flat one, exactly as sampled from the file.
Conclusion
Every other logo in this collection was designed. Lloyd’s simply survived — from a coffee house in 1688 to the top of the insurance world, in black and white.
Need the logo in vector format? You are in the right place — download the Lloyd’s logo in SVG or transparent PNG using the buttons above.
