Brand Colors
Lenovo Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Lenovo Logo Logo
Introduction
A white wordmark locked inside a slab of signal red, with one letter — the “e” — sliced at a cheeky angle. The Lenovo logo in this download is the current identity, introduced in 2015, of the Beijing-founded company that became the world’s largest maker of personal computers.
Brand Overview
Lenovo is a Chinese-American technology company founded in Beijing in 1984 by Liu Chuanzhi and a team of ten engineers under the Chinese Academy of Sciences, originally under the name Legend. It adopted the name Lenovo in 2003 — “Le” from Legend plus novo, Latin for new — and bought IBM’s personal computer business, including the ThinkPad line, in 2005. Its official website is lenovo.com.
History of the Lenovo Logo
As Legend, the company used Chinese-market marks; the first Lenovo logo of 2003 set the name in red italic lowercase type. The 2015 rebrand rebuilt the identity around a solid red rectangle: the wordmark moved inside the box in white, redrawn in a custom typeface whose most recognisable detail is the diagonally cut “e”. The box was designed as a container — a frame that campaigns and partner artwork could fill — and it remains the logo in use today, the version in this download.
Meaning of the Logo
- The red box: A bold container that works like a sticker or a stamp — the brand as a frame for whatever technology sits inside it.
- The slanted “e”: The cut through the letter is a nod to the internet era and the brand’s “e” ambitions, and the one detail rivals cannot copy without being obvious.
- Red and white: High-energy red signals the company’s Chinese roots and its challenger attitude; white type keeps it crisp at any size.
Lenovo Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Lenovo Red | #E42022 | The rectangular badge (the logo file’s own fill value) |
| White | #FFFFFF | The Lenovo wordmark (the logo file’s own fill value) |
Red and white are the artwork’s only two colours — the red rectangle is an integral part of the logo, not a background, and the space around it in this download is fully transparent.
Conclusion
Lenovo’s logo is a red shipping label for the world’s biggest PC brand: a founder-era name, an internet-sliced “e”, and a box built to hold anything the company makes next.
Need the logo in vector format? You are in the right place — download the Lenovo logo in SVG or transparent PNG using the buttons above.
