Brand Colors
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ING
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the ING Logo
Introduction
A seated orange lion resting its paws beside three deep-blue letters — the ING logo is the most heraldic mark in modern banking. It belongs to the Dutch group that put a national symbol to work for a bank.
Brand Overview
ING (ING Group) is a Dutch multinational banking and financial services corporation headquartered in Amsterdam. It was formed in 1991 by the merger of Nationale-Nederlanden and NMB Postbank Groep, and its name abbreviates its Dutch name, Internationale Nederlanden Groep. ING serves tens of millions of customers in more than 40 countries, known for direct, digital-first banking. Its official website is ing.com.
History of the ING Logo
The lion arrived with the group itself: when ING was created in 1991, it adopted a new identity pairing the name in stately blue serif capitals with a seated orange lion, drawn in a distinctive speckled, woodcut-like style. While banking logos around it were flattened and simplified over the following decades, ING kept its lion essentially untouched — the same lockup in this download still fronts the group’s branches, apps, and sponsorships today.
Meaning of the Logo
- The lion: The heraldic lion of the Netherlands, a national emblem carried into banking — strength and guardianship at rest, not at war.
- The orange: The colour of the Dutch royal house of Orange and the nation’s sporting and cultural identity — unmistakably Dutch at a glance.
- The blue serif name: Deep, traditional lettering that balances the lion’s warmth with institutional gravity.
ING Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| ING Blue | #091C5A | The wordmark (the logo file’s own fill value) |
| ING Orange | #FF6600 | The lion (the logo file’s own fill value) |
| White | #FFFFFF | The lion’s fine detail in this artwork, and reversed applications |
One dark blue and one famous orange — the #FF6600 is so identified with the brand that it is simply called “ING orange”.
Conclusion
ING’s logo lets a lion do the talking: Dutch, orange, and quietly confident — a national coat of arms that learned to sell current accounts.
Need the logo in vector format? You are in the right place — download the ING logo in SVG or transparent PNG using the buttons above.
