HubSpot
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About the HubSpot Logo
About HubSpot
HubSpot is an American customer relationship management (CRM) and inbound marketing software company headquartered in Cambridge, Massachusetts. Founded in June 2006 by MIT graduates Brian Halligan and Dharmesh Shah, it pioneered “inbound marketing” — attracting customers through content, SEO, and social media instead of interruptive ads. They developed the business plan at MIT and launched the company after graduating. HubSpot went public on the NYSE (HUBS) and has grown into one of the fastest-growing companies in the CRM industry, with offices across Europe, Asia, and Australia.
HubSpot Logo Meaning and History
The HubSpot logo is a wordmark built around a custom letter “o” drawn as a hub: three bars radiate from it like the spokes of a wheel, capturing the idea that HubSpot sits at the center of a company’s marketing, sales, and service efforts. The three-bar motif — sometimes called the sprocket — has been the brand’s signature since its earliest days. In 2016, the company refined the identity, painting the wordmark dark blue and the sprocket orange .
HubSpot Logo Evolution
- 2006: The original logo is a gray wordmark in a classic semibold sans-serif style, with the customized “o” carrying three unequal bars tipped with dots.
- 2016: The wordmark and sprocket are painted dark blue and orange respectively; the letters “u,” “p,” and “b” become fuller, the “o” is downsized to match, and the shine at the ends of the bars is removed.
- 2016–present: The blue-and-orange identity continues across HubSpot’s platform worldwide.
HubSpot Logo Colors and Font
HubSpot’s official palette pairs a dark blue wordmark (Oxford blue, approximately #33475B) with a dark orange sprocket (sprocket orange, approximately #FF7A59). The blue conveys comfort, clarity, and confidence, while the orange adds enthusiasm and creativity. The wordmark uses a streamlined semibold sans-serif typeface with rounded forms. Whether you need a hubspot logo png with a transparent background or a hubspot logo svg vector for crisp scaling, the blue-and-orange artwork stays recognizable at any size.
Download the HubSpot logo in high-quality PNG (transparent background), SVG vector, and EPS formats — free for personal and editorial use.
