HTC 10
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About the HTC 10 Logo
About HTC
HTC Corporation — short for High Tech Computer Corporation — is a Taiwanese consumer electronics company founded on 15 May 1997 by Cher Wang, Peter Chou and H. T. Cho, headquartered in Taoyuan, Taiwan. Beginning as a contract manufacturer of notebook computers, HTC became a smartphone pioneer: the HTC Dream, released in 2008, was the first phone in the world to run Android. The company later diversified into virtual reality with the HTC Vive headset.
HTC Logo Meaning and History
The HTC logo meaning is carried by the name itself: ‘High Tech Computer,’ a statement of the company’s engineering roots. The rounded wordmark was designed to feel human and approachable — a soft counterpoint to the company’s hardcore hardware heritage. The identity carried HTC from its years building devices for other brands, through the HTC TyTN launch of 2006 that put the HTC name on store shelves, to the ‘quietly brilliant’ era of global advertising that began in 2009.
Evolution of the HTC Logo
- 1997: HTC is founded as High Tech Computer Corporation; the early identity centers on the HTC wordmark.
- 2006: With the launch of HTC-branded phones such as the HTC TyTN, the wordmark becomes a consumer-facing logo.
- 2009: The ‘quietly brilliant’ global campaign gives the brand a softer, more human voice.
- 2013: HTC refreshes its wordmark alongside the ‘Here’s to Change’ campaign, introducing a rounder, more modern letterform.
- Present: The clean, minimal HTC wordmark is used in monochrome across devices and VR products.
HTC Logo Colors and Font
The current HTC logo is a monochrome wordmark, typically shown in black on white or reversed white on black. Earlier versions of the identity incorporated the company’s green brand color. The mark uses a custom rounded typeface with no separate symbol — the letters themselves are the logo.
Download the HTC logo in high-quality PNG (transparent background), SVG vector, and EPS formats — free for personal and editorial use. Grab the free download of the HTC logo PNG with a transparent background, the HTC logo SVG vector, and explore the HTC logo history and meaning above.
