Asus

About the Asus Logo

About ASUS

ASUS (ASUSTeK Computer Inc.) is a Taiwanese multinational computer hardware and electronics company headquartered in Beitou District, Taipei. Founded on April 2, 1989, by T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao — four hardware engineers who had worked at Acer — ASUS grew from making motherboards into one of the world’s largest PC vendors, known for laptops, motherboards, graphics cards, monitors, and the ROG (Republic of Gamers) and TUF Gaming brands. The name comes from Pegasus, the winged horse of Greek mythology; only the last four letters were kept, partly to rank high in alphabetical listings. Its tagline since 2013 has been In Search of Incredible.

ASUS Logo Meaning and History

The ASUS logo is a bold, all-caps wordmark whose connected letters suggest precision engineering and forward motion. The name’s Pegasus origin hints at aspiration and flight — fitting for a brand built on innovation. Since 1995 the wordmark has carried a distinctive cut: a white line slices horizontally through the upper part of the letters, adding sharpness and a technological edge.

ASUS Logo Evolution

• 1989 — The original logo: light-blue ASUS lettering in ITC Bolt with a swoosh underlining the name and a Computer tagline beneath.
• 1995 — A redesigned wordmark with connected letters in a darker blue and the signature horizontal white cut through the upper letterforms.
• 2022 — A refreshed identity set in TT Norms Pro, refining the modern wordmark.

ASUS Logo Colors and Font

ASUS blue is the brand’s signature — a confident medium blue rendered in a custom geometric sans-serif with the distinctive horizontal slice. Whether you need an asus logo png with a transparent background or an asus logo svg vector for crisp scaling, the flat wordmark stays sharp at any size.

Download the ASUS logo in high-quality PNG (transparent background), SVG vector, and EPS formats — free for personal and editorial use.