Asics

About the Asics Logo

About ASICS

ASICS is a Japanese multinational athletic footwear and apparel company headquartered in Kobe, Japan. It began in 1949 as Onitsuka Co., Ltd., when founder Kihachiro Onitsuka started manufacturing basketball shoes in his living room. The company gained worldwide fame through Olympic sports in the 1950s-1970s, and its Mexico 66 design (1966) introduced the now-iconic crossed stripes. In 1977, Onitsuka Tiger merged with GTO and Jelenk to form ASICS Corporation – an acronym of the Latin phrase “Anima Sana In Corpore Sano,” meaning “a sound mind in a sound body.” Today ASICS is a global leader in performance running shoes and sportswear.

ASICS Logo Meaning and History

The ASICS name embodies founder Kihachiro Onitsuka’s belief that sport has the power to uplift lives and build healthy communities. The most famous visual element, the crossed stripe design on the sides of the shoes, is a registered trademark of ASICS Corporation and has remained the brand’s signature since the 1960s. The wordmark itself is a bold, forward-leaning logotype suggesting speed and motion.

ASICS Logo Evolution

• 1949 – Kihachiro Onitsuka founds Onitsuka Co., Ltd., making basketball shoes in Kobe.
• 1966 – The Mexico 66 debuts the distinctive crossed stripes that become the brand’s trademark.
• 1977 – Onitsuka Tiger merges with GTO and Jelenk, forming ASICS Corporation.
• Recent years – ASICS updates its brand mark and adopts the “Sound Mind, Sound Body” slogan, revisiting the meaning behind its name.

ASICS Logo Colors and Font

The ASICS wordmark is typically rendered in dark navy or black in a custom italic typeface, with the crossed stripes often appearing in contrasting accent colors on footwear. Whether you need an asics logo png with a transparent background or an asics logo svg vector for crisp scaling, the flat artwork stays sharp at any size.

Download the ASICS logo in high-quality PNG (transparent background), SVG vector, and EPS formats – free for personal and editorial use.