Aetna Marathon Plus

About the Aetna Marathon Plus Logo

About Aetna Marathon Plus

Aetna Marathon Plus is a brand mark of Aetna, the American managed health care company founded on May 28, 1853, in Hartford, Connecticut, by Eliphalet Adams Bulkeley as the Aetna Life Insurance Company. Aetna — named for Mount Etna, once Europe’s most active volcano — grew into one of the largest health insurers in the United States, selling medical, dental, pharmacy, and disability plans, and has operated as a subsidiary of CVS Health since November 2018. The “marathon PLUS®” lockup pairs the classic Aetna name with an endurance-themed sub-brand identity; no public record documents the specific history of this particular mark.

Aetna Marathon Plus Logo Meaning and History

The mark stacks the italic “Aetna” wordmark vertically against the “marathon PLUS®” lockup — an unusual perpendicular layout that ties the insurer’s heritage name to a long-distance, go-the-distance promise. The registered-trademark symbol signals a formal, protected product brand within the Aetna portfolio.

Aetna Marathon Plus Logo Evolution

• 1853: Aetna is founded in Hartford, Connecticut, as the Aetna Life Insurance Company, named for Mount Etna.
• 1990s–2000s: Aetna operates as one of America’s largest managed health care companies; the “marathon PLUS®” lockup appears as a distinctive product-brand variant of the Aetna identity.
• 2018: Aetna becomes a subsidiary of CVS Health, continuing to serve tens of millions of members across the United States.

Aetna Marathon Plus Logo Colors and Font

This variant of the mark is rendered in solid black on white — a stark, monochrome treatment that stands apart from Aetna’s familiar purple corporate branding. The vertical italic “Aetna” script contrasts with the horizontal serif and sans-serif “marathon PLUS®” lettering for a distinctive stacked lockup.

Download the Aetna Marathon Plus logo in high-quality PNG (transparent background), SVG vector, and EPS formats — free for personal and editorial use.