KRAFTON, Inc. is a South Korean company that creates and distributes various types of video games for different platforms. It has a global presence and a loyal fan base. The company has a rich history and a strong brand identity that sets it apart from other game developers and publishers.
The History of KRAFTON:
Chang Byung-gyu, a former CEO of NHN, founded Bluehole Studio Inc. in 2007. He wanted to create PC games, especially massively multiplayer online role-playing games (MMORPGs). In 2011, the company launched its first game, TERA. It became a hit in South Korea and other countries.
The company acquired En Masse Entertainment, a North American game publisher, and PUBG Corporation, a subsidiary that developed PlayerUnknown’s Battlegrounds (PUBG), a popular battle royale game in 2015. In 2017, the company changed its name to Bluehole Inc. and restructured its business into four studios: PUBG Studio, Bluehole Studio, Striking Distance Studios, and PNIX.
In 2018, the company changed its name again to KRAFTON, Inc. and reorganized its business into five studios: PUBG Studio, Bluehole Studio, Striking Distance Studios, PNIX, and RisingWings. The company also established KRAFTON Game Union, a publishing label that supports independent game developers.
In 2020, the company launched ELYON, another MMORPG developed by Bluehole Studio. The company also announced its plans to go public in 2021.
The Brand Identity of KRAFTON:
The original logo, colour, and typeface are design elements that reflect the brand identity of each studio and KRAFTON. The logo of KRAFTON consists of a stylized letter K with a red dot on the top right corner, representing the passion and creativity of the company. The logo also resembles a keyhole, symbolizing the opening of new worlds and possibilities.
The colour of KRAFTON is black and red, reflecting the boldness and confidence of the company. The typeface of KRAFTON is a custom-made font called Krafton Sans, which has a modern and sleek look. The typeface also has a slight curve on some letters, adding a touch of dynamism and uniqueness.
The Brand Resource Center of KRAFTON:
The Brand Resource Center of KRAFTON is a website where users can download the basic design assets, such as KRAFTON and each studio’s logo and typeface, and the brand guidelines, under the Brand Resource Center menu. The website also provides information about the history, vision, mission, values, and culture of KRAFTON.
The Brand Resource Center of KRAFTON aims to help users understand and apply the brand identity of KRAFTON and each studio correctly and consistently. Also, The website also states that the brand asset usage rules are based on the guidelines and that users should contact ask@krafton.com for any additional inquiries. Then, The website also clarifies that all rights to the brand assets, including intellectual property rights, belong to KRAFTON, Inc.
The Future of KRAFTON:
KRAFTON is committed to expanding its original IPs and building immersive, virtual worlds for its fans. The company also supports independent game developers through its publishing label KRAFTON Game Union. The company plans to launch more games in various genres and platforms in the future.
Also, KRAFTON is working on several games across different genres and platforms. Therefore, These include PUBG: New State, a mobile game with a futuristic setting; Thunder Tier One, a co-developed tactical shooter; Callisto Protocol, a survival horror game in the PUBG universe; Project Windless, a fantasy MMORPG; Project Cowboy, a casual mobile game; and Project Magnum, a looter shooter game.
Conclusion:
KRAFTON is a leading game developer and publisher that has a distinctive brand identity expressed through its logo, colour, and typeface. Also, The company also provides a Brand Resource Center where users can access and download its design assets and guidelines. KRAFTON is committed to expanding its original IPs and building immersive, virtual worlds for its fans. Then, The company also supports independent game developers through its publishing label KRAFTON Game Union. KRAFTON has a bright future ahead with many exciting games in the pipeline.