All Shook Up Logo Download

About All Shook Up

All Shook Up is a British ready-to-drink (RTD) canned cocktail brand from Global Brands Limited, the UK’s leading independent drinks company behind VK and Hooch. Founder Steve Perez started Global Brands in 1997 after spotting an opportunity in the booming RTD category, and All Shook Up joined that portfolio in the late 2010s as a fun, easy-drinking canned cocktail line. The brand rolled out exclusively into Tesco in early 2018 with two 250ml cans — Passion Fruit Martini and Espresso Martini, both at 4.5% ABV, priced at £1.29. According to Global Brands’ head of marketing Jen Draper, the launch tapped a gap in the market for a fun, easy-to-drink canned cocktail.

All Shook Up Logo Meaning and History

The name is a wink to Elvis Presley’s 1957 rock-and-roll classic “All Shook Up” — playful, high-energy and instantly memorable, a natural fit for a party-ready cocktail brand. The logo leans into retro cocktail-bar styling with neon-sign energy, matching the brand’s positioning as an accessible, good-time alternative to mixing drinks at home.

All Shook Up Logo Evolution

• 1997: Global Brands is founded in the UK and grows into the country’s biggest branded supplier of packaged cocktails.
• 2018: All Shook Up launches with two 250ml canned variants — Passion Fruit Martini and Espresso Martini (4.5% ABV) — rolling exclusively into Tesco at £1.29 per can.
• 2020s: The brand sits in the Global Brands portfolio alongside VK, Hooch, Hooper’s and Reef as the canned-cocktail category keeps growing in the UK.

All Shook Up Logo Colors and Font

The logo artwork mixes a deep near-black (#0C0E0F) with pastel blue (#BFCDE4), cocktail gold (#E3A537) and a cool teal (#407B9F), giving it a retro neon-bar vibe. The playful scripted wordmark keeps that cocktail-party feel whether you need an all shook up logo png with a transparent background or an all shook up logo svg vector for crisp scaling.

Download the All Shook Up logo in high-quality PNG (transparent background), SVG vector, and EPS formats — free for personal and editorial use.