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Auchan is a French multinational retail group headquartered in Croix, France. Founded in 1961 by Gérard Mulliez, who opened the first store in Roubaix’s Hauts-Champs district — the name “Auchan” is the phonetic spelling of “Hauts Champs” — the company has grown into one of the world’s largest retailers, operating thousands of hypermarkets, supermarkets, and convenience stores across countries including France, Spain (as Alcampo), Poland, Romania, Portugal, and Senegal. Still Mulliez-family controlled, Auchan sells food, clothing, electronics, and household goods.
The most beloved element of the Auchan identity is the robin nestled inside the letter “A.” Introduced in 1983 and affectionately called the “A-bird,” the stylized red bird replaces the crossbar of the “A,” symbolizing the brand’s sympathy and closeness to its customers — a touchpoint between the store and the shopper. The name also echoes the French “au chant” — birdsong, a “dawn bird” greeting. In 2015, agency The Imageniers redrew the robin rounder and friendlier, paired with a custom typeface made with Production Type.
The classic Auchan palette pairs a vivid red (approximately #E51B23) with green accents (#00A651) on the bird, while the current simplified logo is rendered in a strong red on white. The custom lowercase typeface keeps the wordmark friendly and modern. Whether you need an auchan logo png with a transparent background or an svg vector for signage-quality scaling, the red A-bird stays unmistakable.
Download the Auchan logo in high-quality PNG (transparent background), SVG vector, and EPS formats — free for personal and editorial use.
