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OpenTable Logo logo

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OpenTable Logo

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Logo summary

Format SVG, PNG
Category Brands Logo
License Free for commercial use
Official Website www.opentable.com
Social
Downloads 0

About the OpenTable Logo Logo

OpenTable Logo: History, Meaning and Colors

Introduction

The OpenTable logo — the red dot-circle — is the emblem of the restaurant reservation. Since 1998, OpenTable has seated 2.5B+ diners, and its red is the color of the Friday night table.

If you are searching for the OpenTable logo, you are looking for the mark of OpenTable, Inc., founded in 1998 in San Francisco by Chuck Templeton. This article traces the history of the OpenTable logo, explains its design, and breaks down the brand’s official colors.

OpenTable Brand Overview

OpenTable was founded in 1998 — the first online restaurant reservation system. 60,000+ restaurants, 2.5B+ diners seated. Acquired by Booking Holdings in 2014 ($2.6B) — “part of Booking.com,” as the current logo’s tagline notes. The table is its unit of currency.

History of the OpenTable Logo

The OpenTable mark — the red dot within a circle — evokes a plate on a table (top view). The current lockup adds the “part of Booking.com” tagline. The red (#DA3743) is warm and appetizing — the color of the reservation confirmed.

OpenTable Logo Meaning: What Does the Circle Represent?

  • The plate: The table — top-down, set and ready.
  • The dot: The diner — you, at the center of the table.
  • Red: Appetite — the color of the Friday night reservation.
  • Heritage: 1998 — the logo of the company that digitized dining.

OpenTable Logo Colors

OpenTable’s palette is reservation red.

Color Hex Code Usage
OpenTable Red #DA3743 The dot-circle and wordmark — primary brand color
White #FFFFFF Reversed applications

Red is the color of the confirmed booking — table for two, 8 PM.

Conclusion

The OpenTable circle is the logo of the reserved table — a red plate that’s seated 2.5 billion diners. Dinner is booked, in red.

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