Brand Colors
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Yelp Logo
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Logo summary
About the Yelp Logo Logo
Yelp Logo: History, Meaning and Colors
Introduction
The Yelp logo — the red burst — is the emblem of the local review. Since 2004, Yelp has rated every restaurant, plumber, and dentist in America, and its red asterisk is the color of the honest opinion.
If you are searching for the Yelp logo, you are looking for the mark of Yelp Inc., founded in 2004 in San Francisco by Jeremy Stoppelman and Russel Simmons. This article traces the history of the Yelp logo, explains its design, and breaks down the brand’s official colors.
Yelp Brand Overview
Yelp was founded in 2004 as an email-based referral service, pivoting to local business reviews. 260M+ reviews, the go-to for restaurants and local services in the US. Yelp Elite reviewers, reservations (via OpenTable integration), and Yelp for Business made it the local economy’s directory.
History of the Yelp Logo
The red burst — the asterisk-like starburst next to the “yelp” wordmark — has been the logo since the company’s early years. The burst suggests a shout (a “yelp” is a sharp cry); the red is energy and urgency. The current logo uses the brighter red (#FF1A1A).
Yelp Logo Meaning: What Does the Burst Represent?
- The burst: The shout — the yelp itself, made visual.
- Red: Energy — the color of the honest, urgent opinion.
- Lowercase: Friendliness — the neighbor’s recommendation.
- The star: The rating — five of these make a perfect review.
Yelp Logo Colors
Yelp’s palette is review red.
| Color | Hex Code | Usage |
|---|---|---|
| Yelp Red | #FF1A1A | The burst — primary brand color |
| Black | #000000 | The wordmark |
| White | #FFFFFF | Reversed applications |
Red is the color of the one-star rant and the five-star rave — Yelp energy, both ways.
Conclusion
The Yelp burst is the logo of the local opinion — a red shout that’s rated America’s main streets for 20 years. The yelp, in red.
Looking for the logo files? Download the Yelp logo in SVG and transparent PNG formats from VectorDose.
