Brand Colors
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Kraken Icon
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Logo summary
About the Kraken Icon Logo
Kraken Logo: History, Meaning and Colors
Introduction
The Kraken logo — the purple K — is the emblem of the crypto exchange that’s survived every winter. Since 2011, Kraken has been the trader’s exchange, and its purple is the color of the deep.
If you are searching for the Kraken logo, you are looking for the mark of Kraken, founded in 2011 in San Francisco by Jesse Powell. This article traces the history of the Kraken logo, explains its design, and breaks down the brand’s official colors.
Kraken Brand Overview
Kraken was founded in 2011 — one of the oldest crypto exchanges still operating. Top-3 US exchange by volume, known for security (never hacked), deep liquidity, and pro traders. Expanded into stocks and futures; IPO planned.
History of the Kraken Logo
The Kraken wordmark — “kraken” in purple — and the tentacle K-mark are the brand’s identity. The kraken is the mythical sea beast — powerful, deep, untamable; the purple is the deep ocean. The mark has been refined over 15 years but never replaced.
Kraken Logo Meaning: What Does the K Represent?
- The kraken: Power — the beast of the deep, the market’s leviathan.
- Purple: Depth — the color of the ocean and of serious trading.
- The tentacle: Reach — the exchange that grabs every market.
- Endurance: 15 years — the logo of the exchange that survived everything.
Kraken Logo Colors
Kraken’s palette is deep purple.
| Color | Hex Code | Usage |
|---|---|---|
| Kraken Purple | #5741D9 | The K mark and wordmark — primary brand color |
| White | #FFFFFF | Reversed applications |
Purple is the color of the deep — where the kraken lives and where the serious traders trade.
Conclusion
The Kraken K is the logo of crypto’s old guard — a purple mark that’s survived 15 years of winters, hacks, and hype. The beast of the deep, in purple.
Looking for the logo files? Download the Kraken logo in SVG and transparent PNG formats from VectorDose.
