Brand Colors
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foodpanda Logo
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Logo summary
About the foodpanda Logo Logo
foodpanda Logo: History, Meaning and Colors
Introduction
The foodpanda logo — the pink wordmark — is the emblem of Asia’s food delivery champion. Since 2012, the pink panda has delivered across 11 Asian markets, and its hot pink is the color of the region’s dinner rush.
If you are searching for the foodpanda logo, you are looking for the mark of foodpanda, founded in 2012 by Rocket Internet. This article traces the history of the foodpanda logo, explains its design, and breaks down the brand’s official colors.
foodpanda Brand Overview
foodpanda was founded in 2012 in Berlin by Rocket Internet, expanding across Asia — Pakistan, Bangladesh, Thailand, Philippines, Malaysia, and more. Acquired by Delivery Hero in 2016 ($577M). The pink riders, pandamart dark stores, and pandapro subscription made it Asia’s delivery default.
History of the foodpanda Logo
The foodpanda wordmark — “foodpanda” in hot pink — has been the logo through the brand’s Asian expansion. The pink is foodpanda’s unmistakable identity: the rider’s shirt, the app icon, the thermal bag. The panda itself (the mascot) appears in marketing; the wordmark is the formal logo.
foodpanda Logo Meaning: What Does the Pink Represent?
- Pink: Energy — the color of the Asian dinner rush.
- The panda: Friendliness — the mascot that makes delivery feel fun.
- Lowercase: Approachability — the app for everyone’s dinner.
- Bold color: Visibility — the pink rider you spot from a block away.
foodpanda Logo Colors
foodpanda’s palette is hot pink.
| Color | Hex Code | Usage |
|---|---|---|
| foodpanda Pink | #D60E64 | The wordmark — primary brand color |
| White | #FFFFFF | Reversed applications |
Pink is the color of the rider’s shirt in Karachi, Bangkok, and Manila — Asia’s dinner uniform.
Conclusion
The foodpanda wordmark is the logo of Asia’s dinner table — pink letters that have fed 11 countries. The panda delivers, in pink.
Looking for the logo files? Download the foodpanda logo in SVG and transparent PNG formats from VectorDose.
