Brand Colors
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Uber Eats Logo
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Logo summary
About the Uber Eats Logo Logo
Uber Eats Logo: History, Meaning and Colors
Introduction
The Uber Eats logo — the dark “Uber” with green “Eats” — is the emblem of the world’s most downloaded food delivery app. Since 2014, Uber Eats has delivered billions of meals across 45+ countries, and its green wordmark is the color of dinner arriving.
If you are searching for the Uber Eats logo, you are looking for the mark of Uber Eats, launched in 2014 by Uber Technologies. This article traces the history of the Uber Eats logo, explains its design, and breaks down the brand’s official colors.
Uber Eats Brand Overview
Uber Eats launched in 2014 as UberFRESH in Santa Monica, rebranding to UberEATS in 2015. It became the most downloaded food delivery app worldwide (42.68M downloads in 2024), operating in 6,000+ cities across 45+ countries. Acquired Postmates in 2020 ($2.65B).
History of the Uber Eats Logo
The Uber Eats wordmark — “Uber” in dark, “Eats” in green — was introduced in the 2020 rebrand. The green distinguishes Eats from the parent Uber brand (black); the design is deliberately appetizing — green is the color of fresh food, not corporate tech. It has been the logo through the app’s global expansion.
Uber Eats Logo Meaning: What Does the Green Represent?
- Green “Eats”: Freshness — the color of the meal, not the ride.
- Dark “Uber”: The parent — the tech platform behind the food.
- Simplicity: Speed — the logo of 30-minute delivery.
- Two-tone: Distinction — Eats is its own brand, not just Uber’s side project.
Uber Eats Logo Colors
Uber Eats’s palette is dinner green.
| Color | Hex Code | Usage |
|---|---|---|
| Uber Eats Green | #06C167 | “Eats” — primary brand color |
| Dark | #142328 | “Uber” — the parent brand |
| White | #FFFFFF | Reversed applications |
Green is the color of the salad, the avocado toast, and the delivery bag on your doorstep.
Conclusion
The Uber Eats wordmark is the logo of the world’s dinner table — green letters that have delivered billions of meals. The ride-hailing giant’s greatest trick was becoming a restaurant.
Looking for the logo files? Download the Uber Eats logo in SVG and transparent PNG formats from VectorDose.
