Brand Colors
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Washington Post Logo
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Logo summary
About the Washington Post Logo Logo
Washington Post Logo: History, Meaning and Colors
Introduction
The Washington Post logo — the blackletter nameplate — is the emblem of the newspaper that took down a president. Since 1877, the Post’s gothic masthead has headlined Watergate, the Pentagon Papers, and every Washington story since.
If you are searching for the Washington Post logo, you are looking for the mark of The Washington Post, founded in 1877. This article traces the history of the nameplate, explains its design, and breaks down the brand’s official colors.
Washington Post Brand Overview
Stilson Hutchins founded The Washington Post in 1877. The Graham family owned it from 1933; Watergate (1972–74) — Woodward and Bernstein’s reporting — made it legendary. Jeff Bezos bought the Post in 2013, funding a digital reinvention. The motto “Democracy Dies in Darkness” was adopted in 2017.
History of the Washington Post Logo
The blackletter nameplate — “The Washington Post” in gothic type — has been the paper’s masthead for over a century. Like its New York rival, the Post’s identity IS its typography: no symbol, no color, just the name in the visual language of the historic American press. The digital era kept the masthead intact — the most valuable six words in Washington.
Washington Post Logo Meaning: What Does the Nameplate Represent?
- Blackletter type: Tradition — the visual language of the American press.
- The nameplate: Accountability — the masthead that faced down a presidency.
- Black: Seriousness — the color of the front page and the headline.
- Stability: A century unchanged — the logo of Washington’s watchdog.
Washington Post Logo Colors
The Post’s palette is newsprint monochrome.
| Color | Hex Code | Usage |
|---|---|---|
| Near Black | #231F20 | The nameplate — primary brand color |
| White | #FFFFFF | Reversed applications |
Black on white — the colors of the story that brought down Nixon.
Conclusion
The Washington Post nameplate is the logo of American accountability journalism — gothic letters that have held power to account since 1877. Democracy may die in darkness, but the masthead stays in the light.
Looking for the logo files? Download the Washington Post logo in SVG and transparent PNG formats from VectorDose.
