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Atout France is the French national tourism development agency, created in 2009 through the merger of Maison de la France and ODIT France. The agency is responsible for promoting France as a tourist destination worldwide and supporting the competitiveness of the French tourism industry. France is the most visited country in the world, and Atout France works with regions, businesses, and international markets to sustain that leadership. The name “Atout” means “asset” or “trump card” in French — a fitting name for the body charged with playing France’s tourism strengths on the world stage.
The Atout France logo is a national tourism brand mark designed to capture the elegance and allure of France as a destination. Tourism-board logos typically use sophisticated typography and the colors of the national flag — in France’s case, blue, white, and red — to project cultural prestige and welcoming warmth. The Atout France identity appears on international tourism campaigns, trade-show pavilions, and partnership materials in dozens of countries, serving as France’s official face to the global travel industry. The logo’s refined, confident styling reflects the agency’s mission: presenting France’s art, gastronomy, and landscapes as the world’s premier travel experience.
Download the Atout France logo in high-quality PNG (transparent background) and SVG vector format — free for personal and editorial use. Get the Atout France logo png and Atout France logo svg as a free download. Also available in EPS, AI, CDR, and PSD formats.
