Acura
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About the Acura Logo
About Acura
Acura is the luxury and performance vehicle division of Honda, launched on March 27, 1986 — the first Japanese luxury automotive brand, created for the North American market. Its initial lineup of the executive-class Legend and compact Integra, sold through 60 new dealerships, was a hit under the slogan “Precision Crafted Automobiles.” The brand later introduced icons including the NSX supercar, the MDX and RDX SUVs, and today’s “Precision Crafted Performance” lineup with Type S performance models. The name derives from the Latin “acutus,” meaning “to sharpen.”
Acura Logo Meaning and History
The Acura logo, introduced in 1990 for the 1991 model year, is — according to Honda — a caliper: the precise measuring tool representing the meticulous attention to detail that goes into every car. The mark can also be read as a stylized “A” for Acura or a skewed “H” for Honda. In a famous bit of brand lore, the first 5,000 badges were produced without the small horizontal bar joining the two pillars — and Soichiro Honda ordered them all destroyed, including prying emblems off 309 already-built cars, before the corrected logo was approved.
Acura Logo Evolution
- 1986: Acura launched as Honda’s luxury division; early cars wore Honda-style badging.
- 1990: The caliper emblem was introduced for the 1991 model year across the lineup.
- 1990s–2000s: The emblem appeared on the NSX, Integra Type R, and the first MDX and RDX SUVs.
- 2010s–today: The mark evolved into a sleeker chrome-and-black execution for the “Precision Crafted Performance” era, including the second-generation NSX and Type S models.
Acura Logo Colors and Font
The Acura emblem is typically rendered in polished chrome or silver against black, conveying premium quality and engineering precision, with the “ACURA” wordmark in a clean, modern sans-serif. Whether you need an acura logo png with a transparent background or an acura logo svg vector for automotive content, the caliper mark stays sharp and elegant at any size.
Download the Acura logo in high-quality PNG (transparent background), SVG vector, and EPS formats — free for personal and editorial use.