Brand Colors
Click any color to copy its hex code
Levi’s Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Levi’s Logo Logo
Levi’s Logo: History, Meaning and Colors
Introduction
The Levi’s logo — the red batwing with its white wordmark — is the emblem of the blue jean itself. Levi Strauss invented denim pants in 1873, and the batwing has marked every authentic pair for over a century.
If you are searching for the Levi’s logo, you are looking for the mark of Levi Strauss & Co., founded in San Francisco in 1853. This article traces the history of the batwing logo, explains its design, and breaks down the brand’s official colors.
Levi’s Brand Overview
Levi Strauss and tailor Jacob Davis patented riveted denim work pants in 1873 — the birth of the blue jean. The 501 (1890), the red tab (1936), and the batwing (1967) made Levi’s the uniform of rebels, workers, and rock stars. Levi’s invented an entire garment category and still defines it.
History of the Levi’s Logo
The batwing was designed in 1967 by Walter Landor — a wing-like shape framing the Levi’s wordmark, inspired by the stitching on the back pocket. The red tab (a tiny red flag on the back pocket, introduced 1936) became the brand’s secret handshake — the smallest logo with the biggest recognition. The batwing has been refined but never replaced: it IS the jean.
Levi’s Logo Meaning: What Does the Batwing Represent?
- The batwing shape: The back-pocket stitching — the jean’s signature detail, abstracted.
- Red: American workwear heritage — bold, honest, unpretentious.
- The red tab: Authenticity — the tiny flag that says “these are real Levi’s.”
- White wordmark: Clarity — the name you can read from across the street.
Levi’s Logo Colors
Levi’s palette is one red, worn by generations.
| Color | Hex Code | Usage |
|---|---|---|
| Levi’s Red | #C41230 | The batwing — primary brand color |
| White | #FFFFFF | The wordmark |
Levi’s red is the color of American denim culture — from gold-rush miners to rock-and-roll.
Conclusion
The batwing is the logo of the garment that conquered the world. 150 years after Levi Strauss riveted the first pair, the red wing still marks the original — and everything else is just pants.
Looking for the logo files? Download the Levi’s logo in SVG and transparent PNG formats from VectorDose.
